lead. don't follow
In a time where people let brands and companies define their choices, there are always a few people that stand apart, the trendsetters, they could be famous leaders, celebrities, and most importantly, they can be just like me and you, one thing that sets apart trendsetters and followers is that they don't care what others think of their style.
don't let large fashion companies that only care about that price tag define you. Our goal is to follow this motto, high-quality hoodies are just a by-product ;)
"Those who care what others think, most often forget to care for themselves"